Welcome Winter 2020 Students!

You will create an online public blog where you share interesting leads you
discover about marketing and business. You also will answer queries posted
on Moodle and based on a course subject that is trending. In addition to
adding various components to your blog (e.g. personal biography, blogroll,
archives), you are encouraged to post other writing and commentaries related
to the course. Here’s also one way you can earn extra credit!

Students are urged to use Blogger as the platform for their blog, though
WordPress or another platform can be used. You can find links to old class blogs
of all the students who have had this class at "Rob's Class Blog"
All the blog posts for this course will be posted on my blog -- mindyschindler.blogspot.com

Your blog grade will be based on a variety of factors, including grammar and
spelling (remember, these reflect on your abilities as a marketer); content that
goes beyond a casual observation, providing useful insight to readers; along
with elements such as photos and videos (Properly attributed and permitted,
of course!).

Other assignments include a Cover Letter, a Data Project for your Marketing
Plan, as well as a draft of your Marketing Plan, your Marketing Plan Presentation
to class and the Client Evaluation.